One of the number questions I get asked when it comes to family pictures is what do we wear?

Choosing what to wear for your family photos can feel overwhelming — but it doesn’t have to be! The right colors can make your pictures timeless, cohesive, and flattering for everyone. Here’s a guide to help you choose the perfect color palette for your next photo session.

🌿 1. Start with Your Location

It sets the tone for your outfits.

Outdoor/Nature sessions (fields, parks, beaches): Soft, natural tones like cream, tan, olive, navy, dusty blue, or muted rust look beautiful.

Urban settings (city streets, modern architecture): Bold colors or black and white outfits stand out nicely against concrete or brick.

Studio sessions Neutrals and coordinated tones photograph best — think whites, beiges, or soft grays.

Below the palette shows some different locations with coordinating color schemes. Image from Sarah Renae Clark Pinterest

🎨2. Choose a Color Palette

I find that 3 colors are best and offers more flexibility with everyone's wardrobe. You can then mix in complimentary colors.

Here are some classic family color palettes:

Neutral & Timeless: Cream, beige, white, and soft gray.

Warm & Cozy: Mustard, rust, olive, and navy.

Cool & Coastal: Soft blue, white, and khaki.

Earthy & Natural: Sage, terracotta, and ivory.

Elegant & Classic: Navy, blush, and white.

📷 Image idea: A color wheel or lay your clothing pieces out together on the bed to see how they look.

Image below is from TheRecuiterMom.com; she had some great images on coordinating colors for the family.